This is a guest post by Matt L. from the Hotwire Networks blog. 

Matt is a journalist who has been covering the internet for nearly five years. 

He is also the founder and CEO of Hotwire News. 

His latest book is “The World’s Most Popular Book: The Power of Blogging.” 

Matt’s other books include “The Smart Guy: How to Build Your Own Blog and Sell It To The World.”

 You can follow Matt on Twitter @MattLLWired and Facebook at MattLWIRED.